When Blair Crichton started out, a career in sustainability was hardly possible. Now he is the co-founder and CEO of a company at the frontlines of fighting climate change by providing smart food choices
Transitioning from the world of finance to a career in sustainability was a significant turning point in my life. Since I was a kid, I had always been passionate about environmental causes. Captivated by the beauty of our planet—and scared by stories of extinction—my best friend and I created a secret club where our goal was to save all species. I became a vegetarian at age four when I found out where meat came from. Little did I know that these childhood concerns would eventually shape my career path in the years to come.
When I graduated from university, working in sustainability wasn’t even a clear career path. The concept was still in its infancy and few people…
