An employee makes routine checks at a convenience store in Pattaya, Chonburi province. (Photo: Pattanapong Hirunard)
Some of Thailand’s wealthiest tycoons are looking to muscle in on the convenience-store sector, betting that a shift in consumer preferences for buying less but shopping more often will fuel demand for years to come.
Leading the charge is Thailand’s richest person, Charoen Sirivadhanabhakdi. The liquor mogul, with a net worth of about US$11.5 billion, is planning an aggressive push to get 30,000 mum-and-pop shops to take up his ‘donjai‘ business model by 2027.
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