"Big Tu" continues to push the Soft Power trend, paving the way for a new battle.

“Big Tu” government pushes Thai soft power trend to international eyes Continuing to pave the way for the new government to continue to spread even more around the world

Ms. Ratchada Thanadirek, Deputy Spokesperson for the Prime Minister’s Office, revealed that relevant Thai agencies organize activities to promote Thai tourism for foreign tourists. through the Consumer Fair event under the name “Amazing Thailand Fest 2023”

In 4 major cities of the world, New York City, Barcelona City, Osaka City, and Sydney City present 5F Soft Power Thai, which has been well received. There were a large number of participants. Encourage the tourism of foreign tourists. Ready to create a trend to travel to experience the Amazing Experience in Thailand. A total of 134,000 people participated in the event in 4 major cities of the world, making an impression. increase the number of foreign tourists in Thailand

Deputy Spokesperson for the Prime Minister’s Office said that the Tourism Authority of Thailand (TAT) has further promoted the tourism market through organizing the Amazing Thailand Fest 2023 to stimulate the travel of tourists from all over the world to Thailand by presenting Thailand’s 5F Soft Power through show Thai arts and culture Tourism products and services Inspire, attract experiential tourism (Experience-based-Tourism). During June-August 2023, TAT has continued to organize such activities in 4 major cities in the world, namely

1) New York City, USA, at The Oculus – World Trade Center with about 40,000 people attending. The event featured Thai Soft Power in various dimensions such as puppetry, Thai dance, Muay Thai martial arts. and walking in Thai fabrics There are also booths presenting Thai food from different regions.

The American tourist market (USA, Canada and Latin America) is the second largest long-distance tourist market with a steady growth trend. From January 1 to May 28, 2023, 504,285 tourists from the Americas have visited Thailand.

2) Barcelona Kingdom of Spain at Plaza De La Rosa Dels Vents with approximately 12,000 participants in the event reproducing the atmosphere of a temple fair in Thailand for the Spaniards to be thrilled with Thai Soft Power, such as Muay Thai performances. Cultural performances from 4 regions and food and beverage booths Thai products and services

The Spanish tourist market considered a group of quality tourists who value sustainable tourism. and cultural tourism From January 1 to June 26, 2023, 47,258 tourists from Spain have visited Thailand.

3) Osaka, Japan, at Q’s Mall department store with approximately 37,000 people participating in the event. along with offering travel routes following the footsteps of Thai drama series Mini-concert activities and interviews with actors Boys Love (BL)

Including Muay Thai art performances, various Workshops / DIY activities, dress up in Thai costumes, take pictures. Giving importance to sustainable tourism coupled with interest in cultural and historical tourism There are also new potential market groups, such as those who love Thai dramas, Thai series. From January 1 to July 13, 2023, there are 351,288 tourists from Japan visiting Thailand.

4) Sydney, Australia, at the Southern Forecourt, Overseas Passenger Terminal, Circular Quay West, with about 45,000 participants. The event reproduces the atmosphere of Thai traditional festivals and performances such as Thai traditional dances in the four regions, Khon, Nora, Seng Isan, Wai Kru shows. Thai boxing simulation of beautiful beach sandy beaches in Thailand

Which was chosen as a filming location and booths from Thai restaurants in Sydney that are popular with many attendees. It is a quality tourist market that has significant implications for the growth of the short-haul market. From January 1 to July 13, 2023, 385,100 Australian tourists have visited Thailand.