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Friday, May 10, 2024

Betagro puts focus on premium products

Mr Gottschall said Betagro has invested 100 million baht in relaunching its S-Pure brand with a new marketing campaign.

Betagro Group, one of Thailand’s biggest agro-industrial and food companies, vows to continue its focus on super-premium food products in a bid to capitalise on the rapidly expanding trend within this segment.

According to Oliver Gottschall, chief operating officer for food business at Betagro, the company has invested 100 million baht in relaunching…

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