Somkiat Lapthananchaiwong, CEO of BBDO Bangkok (left) has drawn highly skilled creatives like Pete-Tasorn to join the army in 2022, hoping to create freshness for the Thai brand industry. Awesome history Pete-Tsorn’s name is “ME by TMB” from the words “Mee Bank Young” “Muang” “My E-Bank” in 2011, worked in Shanghai with Fred & Farid, which received 2015 A-List Independent Agency of The Year Award, winning more than 10 pitches from Ariel / Gray Goose / Oppo and ETC, losing only 1 time, and more.
On the side of Lap-Somkiat Lapthananchaiwong, CEO of BBDO Bangkok said, “At BBDO Bangkok, creativity is the heart and soul of creating good work. Meet business needs and create success for all brands that work with us. we need new energy in the drive To create momentum and freshness for the industry and the brand and Pete Tasorn is that person because Pete is this generation. with immense youthful energy
He has the power, freshness of ideas. The thirst for good work that doesn’t just think about the award but miss the customer’s business He has driven countless Local Brands to the Global level and is also recognized globally. Both in terms of work and being chosen to be a judge at a global stage like Cannes Lions or Spikes Asia, Pete also has the power to inspire that the client or the team can feel it.
And above all I believe he is the right person to join hands to lead BBDO Bangkok and every business. brands that work with us The best way to enter the Metaverse era I believe Pete’s arrival will definitely make the Thai advertising industry more fun.”
Pete-Tasorn Boonyanet, the new CCO of BBDO Bangkok, said, “Four years ago, I decided to return to Thailand from working in Shanghai. I asked my boss one question during the interview how wide the playground he was going to give me. He was puzzled, because no one had ever asked such a question. But I believe that is The most important thing to do is to advertise. is that the brand (As an agency partner) gives the Playground (area) to the agency to create their work. Because no matter how good your ideas or solutions are, If your partner does not provide space The work can’t go far, but 4 years ago it proved to me. When do we build playgrounds together with customers? build trust With our heart and determination to do our best, then the ‘local small stadium’ can go straight to the ‘global stadium’.”
“This ‘Playground’ model can also be applied to the way the agency works. is when we build trust in each other in the team From the Planner ‘Brief Course’ or Client Service’s ‘Negotiation & Partnership Course’ to the ‘Creative Solution Field’, I believe we will create an event that we can be proud of and enjoy. And today, from the people who play the players in the ‘field’, I will add the role of creating these ‘fields’ for my creative team and all sectors as well,” concluded Thorsorn.
Timeline of ad performance Interesting of Pete
- I want to advertise because I believe It can change society.
- 2008 as a Staff Stage Adfest promised himself he could stand on stage, two years later he really did.
- 2011 named the bank “ME by TMB” from the words “Mee Bank Young” “Muang Mee” “My E-Bank”
- His 2013 Homepro event “The Other Side Project” won BBDO’s first Gold Clio Awards.
- 2013 is the No. 1 Copywriter in Thailand from BestAdsOnTV website.
- 2014 Blind Taste TV event – as Branded Entertainment the country’s first Proud to help blind elders to have a career of over 200 Episodes (2 years)
- 2015 Moved to Shanghai to work with Fred & Farid, which was awarded A-List Independent Agency of The Year.
- 2015 has passed two months. promoted as a team leader Working closely with Fred Gailard Creative Legend
- 2016 Moved to BBDO Shanghai as the first Thai Creative Director of the office.
- 2016 won over 10 pitches from Ariel / Gray Goose / Oppo and ETC, losing only 1 time
- 2017 received the Effie Awards from the Wrapper Lovers – Doublemint campaign before moving back to Thailand.
- 2017 by Challange that made him choose J.Walter is to bring the office back to the 3rd place in Thailand.
- 2017 The first brief from J.Walter was the Kleenex brand and he received the Gold / Silver Cannes Lions for this event.
- 2017, his second brief also received a Bronze award from the Cannes Lions.
- 2018 was one of the creatives that helped J.Walter take 3rd place from the Adman stage.
- 2019 Promoted to Executive Creative Director
- 2019 helped J.Walter get 2nd place from the Adman stage.
- 2020 During Covid, TCP “Dear Client” event is one of the most viral events in the region.
- 2021 The Dutch Mill event is one of the 10 best advertisements in the world from Contagious Magazine and Campaign Asia.
- 2021 Tiktok’s Songkran Stranger wins Best of Show at The Drums Awards.
- In 2021, he was one of the Keymans who led Wunderman Thompson to the Agency of The Year award two years in a row.
- 2021 he is Thailand’s ECD with the highest score from the same website. (BestAdsOnTV)
- Pete-Tasorn is a creative, director, composer, E-Sport Fifa athlete and father of the present. Meet him at the park, the zoo, or at the jazz bar after your baby sleeps.
