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Monday, April 29, 2024

Bangkok Post – ONE turning Muay Thai into soft power

Chatri Sityodtong explaining his 40-year odyssey.

“One Championship’s ascent wasn’t without challenges,” says Chatri Sityodtong, the Chief Executive Officer of ONE Championship, the internationally renowned martial arts organisation.

In a recent interview, Chatri narrated ONE’s journey from initial setbacks to global dominance, highlighting the company’s early struggles with “complete failure” due to broadcasters’ reluctance and a lack of top-tier fighters.

“The first three years were a complete failure because no TV broadcaster wanted to air our content. They didn’t believe in a young company, and in the early days,…

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