Media spending is expected to grow by 4% this year, similar to 2023, propelled by online, TV and out-of-home media as political stability and government economic stimulus drive demand.
The evolving landscape of e-commerce platforms has amplified the influence of affiliate marketing, emerging as a powerful media tool for brands amid competition between Lazada, Shopee and TikTok, said Pawat Ruangdejworachai, president and chief executive of Media Intelligence Group (MI).
Marketing…
