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Thursday, May 16, 2024

Bangkok Post – Line proposes ‘4P’ strategy to help SMEs post growth

Ms Sakulrat said Line Thailand is leveraging solutions through its platform’s strength to support Thai SMEs to reach their sustainable business goals under the 4P strategy.

Line Thailand’s commerce solution is using a “4P” strategy of platform, partner, programme and privilege to help small and medium-sized enterprises (SMEs) achieve sustainable growth amid changing consumer demand.

According to Sakulrat Tanyongsiri, SME business director at Line Thailand, the key to business success in the digital world is creating an appealing shopping experience because customers are willing to pay for it. Thai SMEs need to…

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