Bangkok Post – Journey from Jura

For those in the know, Jura is the emblematic keyword and secret code. It refers to the new Louis Vuitton establishment which just saw its world premiere earlier this month at Gaysorn Amarin.

“The music I curated for the restaurant is called Gaggan at Jura. Even my Line chats with suppliers are all [titled] Jura,” Indian chef Gaggan Anand reveals jokingly. “I was afraid of our NDA and we always called it that. We worked on this for over a year and no one knew the secret [that this project was] with Louis Vuitton. It was almost like a proper affair and would have been the gossip of the town!”

Located in the east of France, the Jura region was where the illustrious trunk-maker Louis Vuitton was born in 1821. Indeed, this valleyed area serves as a springboard of inspiration for the many facets of LV The Place Bangkok — the luxury brand’s new two-storey space that…