Bangkok Post – How GenAI can add to creativity

Since the end of 2022, ChatGPT and other new generative artificial intelligence (GenAI) tools have begun to disrupt long-established business processes, functions and professional roles, with the prospect of significantly boosting productivity, effectiveness and speed. But how can these tools augment human creativity? And in particular, how can we employ GenAI in workable, meaningful ways in the creative process?

In part 1 of this series on Feb 16, I shared my initial experiences with using GenAI tools to support an innovation team at the front end of the creative process by broadening their perspectives during the first exploratory stage and improving idea quantity during Ideation. In today’s second and final part, let’s discuss how we can include — and intentionally choose to exclude — GenAI in the remaining stages of the creative process. To do so, we will…