Bangkok Post – Group warns about music marketing

The Stop-Drink Network Thailand has warned against liquor companies using music marketing strategies to promote their products.

Teera Watcharapranee, director of Stop-Drink Network Thailand, said that a network survey found liquor companies used music marketing as a lever to bring singers and artists together and hold concerts to promote their products through various channels, particularly on social media.

The survey was conducted during the Songkran festival on April 13-14, with volunteers sent out to monitor marketing campaigns by three major liquor…