DoiTung recently launched its autumn/winter 2023 collection featuring ready-to-wear clothing, bags and cushion covers predominantly in blue, white and black tones.
Handwoven clothes are rare, especially among younger Thais. DoiTung has set out to conquer this challenge and reshape the perception of Thai handwoven fabric.
The Everyday collection is its latest endeavour to solidify commitment to changing consumer perspectives on Thai handwoven fabrics.
Derived from traditional weaving skills passed down through generations, handwoven fabrics represent ancient wisdom and the local way of life, which DoiTung has helped preserve. However, to evolve the brand, DoiTung is collaborating with a new generation of designers and using modern technology to enhance production techniques and develop contemporary handwoven fabrics while preserving traditional, handmade essence.
The…
