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Saturday, May 4, 2024

Bangkok Post – Cool approach to fruit business

Mr Kraitawat says the company aims to position its processed fruit products in premium stores.

Motivated by a profound desire to add value to agricultural products, Kraitawat Seibenjaratana, chief executive of Mai Mee Od Co, a startup dedicated to processing Thai tropical fruit, has been delving into technologies and R&D on freezing fruit, which he believes offers expansive business potential.

Leveraging his background as a scientist, he identified challenges within the fruit export business.

Mr Kraitawat, 51, established Mai Mee Od Co (“no hunger” in English) three years ago as a spin-off from his business of…

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