Slower growth of Thai tourism receipts in 2023 compared with Asian peers is attributed to the sluggish Chinese market, which flocked to other countries, as well as Thai hotels’ inability to adjust their prices.
Tourism revenue from foreign markets tallied 1.2 trillion baht, recovering to only 60% of the 1.9 trillion baht posted in 2019.
The rate is also below the Tourism Authority of Thailand’s goal of 1.6 trillion baht, while foreign arrivals totalled 28 million, or 70% of the 2019 level.
Japan, which reopened its…
