Bangkok Post – Chat commerce set to surge

January 16, 2024

PUBLISHED : 16 Jan 2024 at 08:01

A close up of the Line app on the screen of an iPhone. Mr Jirat says that as of 2023, Line Thailand had 54 million users.

Line Thailand forecasts that the value of chat commerce will reach 1.14 trillion baht in 2028, up from 462 billion baht in 2023, with a compound annual growth rate of 19.2%.

“Thailand is one of the world’s largest markets in terms of the potential for social commerce which suits Thai people’s behaviour regarding chat and shopping,” said Jirat…