Paetongtarn, meanwhile, said she is convinced that the Bangkok Design Week 2024 proves that Thailand needs to build a soft-power industry that can turn national culture into revenue for the country.
“Bangkok is a diverse city with a unique history, and every area in the city has its own identity. As our city has good cultural capital, we invite government agencies, related private businesses, and creative people in Bangkok to work together to create practical architecture for the city,” she said.
The young politician added that she believes Bangkok Design Week would serve as a starting point for Thai designers to hone their skills before entering the world stage.
Paetongtarn also serves as deputy chair of the government’s National Soft Power Strategy Committee, which is led by the prime minister.
Srettha and Paetongtarn, as well as participating ministers and members of the soft power committee, viewed an exhibition by designers and relevant agencies.
Since it was launched in 2018, Bangkok Design Week has generated over 1.94 billion baht in economic value for the country, the organisers say. This year’s event is expected to attract at least 300,000 participants, both Thai and foreign, while creating at least 350 million baht in economic value.
The event is organised by the Creative Economy Agency, in collaboration with the Bangkok Metropolitan Administration, relevant state and private agencies, educational institutions, international organisations, and a network of creative business districts in the city.
