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Friday, May 3, 2024

Bangkok 7-Elevens get a beer upgrade today

Bars and restaurants can’t serve, but Bar 7-Eleven remains open for takeaway, at least. Thanks to Thai craft beer makers Mahanakhon, their typically paltry selection just got better, too.

Starting today, the craft beer brand’s white ale will be available in 330ml cans (THB65) at 7-Elevens throughout Bangkok and neighboring provinces.

Unlike the usual mass market beers in Thailand, which are based on grain bills of rice and wheat, Mahanakhon’s unfiltered white ale is made with local ingredients like Job’s tears and oats to give it a naturally cloudy appearance, as well as spices like orange peel and coriander.

Getting a beer like this at 7-Eleven certainly counts as a coup (no pun intended).

While Thailand’s craft beer market has boomed over the past decade, the odds remain very much stacked against local beer makers – and importers, for that…

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