So what is the key to building effective Conversational Commerce? Communication Platform as a Service (CPaaS) is the answer. To put it simply, Communication Platform as a Service (CPaaS) is the foundational building block of conversational commerce.
It enables businesses to integrate real-time communication features, including voice, text, video, instant messaging, and social media, into their internal and external applications.
This empowers businesses to create personalized omnichannel experiences that meet the demands of today’s customers.
Thailand is at the forefront of CPaaS adoption, with 61% of organizations currently using CPaaS solutions and over 79% planning to increase their communications platform spending over 2023-24. This growth is driven by the desire to leverage conversational commerce to offer distinctive and immersive customer experiences.
According to…
