Engagement banking is another phase of digital banking development in Thailand that can facilitate business growth, says a fintech firm.
Backbase, a privately-funded fintech company, offers an engagement banking platform that leverages a single omni-channel approach, allowing banks to transition from traditional to engagement banking seamlessly.
Emphasising “customer-centricity”, the new digital banking business model improves engagement with customers and allow banks to offer personalised products, said Jouk Pleiter, chief executive and co-founder of Backbase.
Backbase calls this approach lifestyle banking, he said.
The platform should help to enhance financial inclusion and facilitate growth of the banking…
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