Authentic Brands Group (Authentic) is expanding in key markets through two new strategic partnerships including a collaboration with BRJ Group to operate the Boardriders business in Japan and Taiwan.
Under this partnership, BRJ Group, backed by SMBC Capital Partners, will take the reins of the Boardriders business in Japan and Taiwan. The business includes iconic brands such as Quiksilver, Billabong, Roxy, RVCA, DC Shoes, Element, and Von Zipper.
The existing management team of Boardriders Japan and Taiwan will control BRJ Group, assuming crucial roles in developing, manufacturing, and distributing the entire portfolio of brands. Sammy Yoo, a 13-year veteran of the legacy Boardriders’ portfolio, will continue to lead the business.
“This partnership with BRJ represents a…
