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Saturday, May 4, 2024

Australia sets worldwide precedent by passing pay‐to‐play legislation for social media giants

In a landmark decision, Australia is now requiring global digital giants, such as Facebook and Google, to pay for using local news content on their websites. The move sets a precedent that many global companies have been anticipating.

The law passed yesterday after Facebook and Google reached an agreement to pay local Australian news organisations for using their stories on their websites. 1 week ago, Australians woke up to a blackout after Facebook temporarily banned local news, which included emergency notifications. The blackout was in response to the legislation being put forth for approval, with Facebook spokespeople saying it seemed to be their only choice at the time.

The new law sets the stage for other countries worldwide to gain more revenue for local media companies by making such social media giants pay to use content. Google’s “Showcase” product will now feature paid…

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