ATTA doubts efficacy of free visa plan for Chinese tourists

The Association of Thai Travel Agents (ATTA) has expressed scepticism about a government proposal to offer free visas to Chinese tourists as a means of stimulating demand. ATTA cites economic difficulties and a weak currency as challenges that could render this initiative ineffectual, particularly in the face of flight and staff shortages.

The Federation of Thai Tourism Associations and the Tourism Authority of Thailand is currently preparing a white paper to present to the premier and Cabinet, detailing urgent issues, such as enhancing tourist attraction and reinforcing Thailand’s image as a safe travel destination.

ATTA President Sisdivachr Cheewarattanaporn highlighted the need for solutions to attract more tourists. Meanwhile, Adith Chairattananon, ATTA’s honorary secretary-general, outlined two potential strategies for the Chinese visa…