Somchat Visitchaichan, vice-president of the MAT, left, and Ake Pattaratanakun, vice president for communication & ethic of MAT.
The Marketing Association of Thailand (MAT) forecasts marketing spending next year will increase by only 3% because of the negative outlook for the global economy.
Marketers are expected to prioritise their investment in the areas of content platforms, commerce platforms and payment platforms next year, said the agency.
“Next year is a challenging one for marketers and they must understand consumers precisely and clearly,” said Somchat Visitchaichan, vice-president of the MAT, during the…
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