SET-listed game publisher Asphere Innovations plans to introduce in Southeast Asia a platform for building a metaverse to cash in on the trend of companies adopting the virtual world as a marketing tool.
“In 2023, we’re entering the marketing 6.0 era, or metaverse-based marketing. It’s necessary to create immersive experiences for consumers by creating a seamless connection between the offline and online worlds,” said Kittipong Prucksa-aroon, chief executive of the blockchain and innovation technologies group of Asphere Innovations.
Formerly known as Asiasoft, the company recently announced it was switching focus to become a digital company under a new name — Asphere.
Asphere acquired a 27% stake in Big Bang Theory, a metaverse developer and blockchain software developer, to…
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