Rising travel expenses have led to an increase in intra-regional tourism among Asia-Pacific’s Gen Z and millennial tourists, according to Marriott International. The younger adults, keen on saving for their travels, are opting for trips within their region.
In 2023, intra-regional travellers accounted for over 60% of bookings in the Asia-Pacific region, a significant increase from the 40-50% before the pandemic, revealed John Toomey, Marriott International’s Chief Sales and Marketing Officer for Asia-Pacific, excluding China.
A survey conducted by the company in April, targeting Gen Z individuals (18 to 24 years old) and millennials (25 to 41 years old) across 10 countries in the region, showed that these two groups make up two-thirds of the world’s adult population.
By 2025, they are expected to constitute more than half of the…
