Asia-Pacific: Where fortune favours the careful | Analysis

At the recent Advertising & Marketing Independent Network (AMIN Worldwide) annual global conference—held for the first time in its 91-year history in the Asia-Pacific region in Bangkok, Thailand—more than 50 independent agency owners from four continents gathered to discuss the latest industry trends, share global best practices, and recognise award-winning work within the network.

High on the agenda were trending topics.From artificial intelligence and neuroscience in advertising, to the future of Web3 in marketing, and countless others.

However, a dominant theme of the network’s first conference outside the Americas and Europe, was the rapid growth of the Asia-Pacific region. Specifically, its significance in today’s worldwide economy, and what global brands should do to reap the fortunes of these lucrative markets—or risk perishing if they fail to understand the…