Bangkok, 10 April 2024 – The Tourism Authority of Thailand (TAT) and partners announced the ‘ASEAN + India Shoppers in Thailand’ activity, inviting ASEAN and Indian tourists to vote for their favourite Thai soft-power element and get a shopping voucher. The activity will run from 29 April to 15 June 2024.
TAT Governor, Ms. Thapanee Kiatphaibool, said “The project underscores the government’s policy to establish Thailand as a tourism hub, while promoting ASEAN as a single tourism destination. It also supports the government’s soft power promotion policy to raise awareness and boost sales for Thai products.”
The activity is part of a broader effort to enhance Thailand’s appeal to short-haul travellers. It will showcase Thailand’s soft power through participating stores where tourists can shop for Thai aromatics, tasty treats, fashion clothes and…
