Apple has revealed its first mixed reality headset, the Vision Pro, entering the market dominated by Meta and targeting users beyond gamers and technology enthusiasts. The headset is priced at US$3,499 and will be available in the United States in early 2024. The announcement marks Apple’s most significant product launch since the introduction of the Apple Watch in 2015.
Apple CEO Tim Cook said during the launch event in Cupertino, California, “There are certain products that shift the way we look at technology and the role it plays in our lives. We believe Apple Vision Pro is a revolutionary product with the performance, immersion, and capability that only Apple can deliver.” The device has been in development for years and will focus…