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Friday, May 3, 2024

Apple privacy moves to kneecap Facebook revenue

Many people using mobile phones may not be aware that some apps installed on their devices are tracking them across websites and other apps for targeted advertising.  Somchai Poomlard

Most mobile users may not be aware some apps installed on their devices are tracking them across websites and other apps for targeted advertising, but the upcoming roll-out of Apple’s iOS 14 operating system could potentially disrupt the practice as it would notify users and allow them to decide if they will allow tracking of their digital footprints.

This update complies with Apple’s App Tracking Transparency (ATT) privacy protection framework.

Many users are expected to opt out of the tracking option when they receive a notification from the system for personal data privacy.

The iOS 14 system sends a pop-up to users,…

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