Thomas Pitchyen Hongpakdee says Anitech is the first and only electronics device brand in Thailand that holds Peanuts licences for the use of its cartoon characters.
Smart ID Group, a consumer electronics device maker under the brand Anitech, aims to become a tech company by 2024 in order to thrive in a digital society.
Thomas Pitchyen Hongpakdee, founder and chief executive of Smart ID, said revenue from software and platforms is expected to contribute 50% of the company’s total revenue over the next two years, equal to that of its computer accessories and smart devices, which currently generate more than 90% of revenue.
The company has also resumed its marketing activities with the launch of the Snoopy collection from Peanuts…
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