From the beginning of covid-19 at the end of 2019 to the beginning of 2020 until today in the middle of 2022, the situation of covid-19 It was fading until it was almost normal. If you look back on the business that was hit the hardest. It is inevitable that travel groups and events Which are considered to be the two businesses that have generated the most income in Thailand over the years.
And when the situation is interrupted, the money from the events of the year 2020 – 2021 is lost in the billions of baht. Even during the lockdown, many events have adapted to the Virtual Event format, but we have to admit that viewing online still doesn’t sell some “charms” that can’t compete with the real experience.
thumbsup talked to youOpas Cherdphan, Chief Executive Officer
Mr. Opas said that we organized the Thailand Crypto Expo and Thailand Mobile Expo due to the shortage of chipsets of mobile phone manufacturers. Including innovations in mobile phones began to stand still. nothing new As a result, the mobile phone industry has slowed down.
As the organizer So decided to add a trend that is very popular among Thai and global consumers today, that is digital assets or crypto. because it can be seen that more than 50% of the people who will come to walk in this type are the same group. They are the new generation, love technology, love investment and have money left The group of crypto players is considered a group of people with purchasing power (New Wealth) who do not like investing in traditional stocks. but will invest in the digital sector
Therefore, the overlapping of people with the same target audience You will be able to buy products at a cheaper price than people who bring cash to buy products or wait for discounts and freebies from the brands in the past. Because of the mid-year event this time I have to admit that many brands are missing. because they want to help support dealers who are facing serious problems first If people walk in the event, they will see that the colors such as accessories are missing from this event a lot. Because these minorities are one hundred percent disrupted by online channels.
For evaluating people at the event, we may not be able to give exact numbers. Some of them still have concerns from the situation of the Covid-19 epidemic. Brands that used to be big on discounts and freebies have disappeared a lot. If it’s not someone whose device is broken or the screen is really broken. I think I still haven’t decided to buy a new machine from this event. Including the important thing is the matter of “money” that is the main factor for many people to decide to wait.
Crypto Market: A New Strategy Brands Shouldn’t Ignore
Although many brands are increasingly interested in using Coin for trading. But I have to admit that it’s a new story for shop workers. Employees who still do not understand the process of trading goods through coins. make the organizers Assess that people’s skills in selling technology products also need to keep up with the times. to make the opportunity for crypto coins to grow more tangible
Another interesting thing is Thais play the 2nd most crypto coin in the world and NFT is the 1st in the world. As the organizers, it’s not difficult for Thailand to be the future of crypto-centre. We therefore experimented with organizing both events together to see trends and feedback first. If many situations Better expected at the end of the year to return to the event at the Queen Sirikit Center will have big brands Many camps come to make the event revival again for sure.
For example, coins that can be used to spend at the event, such as Computer 7, which is open to use coins as a promotional discount on various products, or JFIN with a normal coin value of 40 baht. When spending at the event, it will add value. is 65 baht to buy products in the Jay Mart group cheaper It is considered a marketing gimmick and helps the coin price and market price grow together. This creates an opportunity for easier spending.
At the event, there will also be training of staff skills to know how to spend via coins more conveniently, or MVPCOIN itself can buy gift cards or reserve a car to drive. It is easier to get used to for coin players. We believe that it will be a combination of marketing strategy and technology in the future.
If the event has a chance to recover again It is likely that the return of the economy that generates money flows back as well.
Source: IndexCreative
