» American Express looking to expand in Thai market

American Express looking to expand in Thai market

American Express is increasing its perks for Platinum Card holders in Thailand in a bid to win over more consumers in the Kingdom and generate greater acceptance by merchants as the brand has long trailed rivals Visa and MasterCard in the Thai market.

“In Thailand, our strategy is to be a leader in the premium and super-premium segments with our products and customer service by accelerating merchant acceptance,” said Prom Sirisant, Vice-President and Thailand Country Manager at American Express.

He said that the American Express regards Thailand as one of its priority markets. The company registered strong growth in Thailand last year compared to 2019. Thai cardholders’ spending in foreign countries rose markedly,…