Amazon Global Selling and the Department of International Trade Promotion (DITP) plan to elevate their collaboration to further promote Thai brands through global e-commerce, aiming to push the sector’s value to 664 billion baht by 2027.
The duo launched the Thailand Business Accelerator programme to boost cross-border e-commerce capabilities in the country.
The initiative includes launching events to raise awareness of cross-border e-commerce among brand owners and starting an incubation programme to help more than 100 brand owners start a cross-border e-commerce business with Amazon.
“Cross-border e-commerce represents a new form of…
