The study indicated that Thailand is the leading example of environmental consciousness in APAC, with the highest representation of Pioneering Pathfinders (50%) out of all the markets surveyed.
Sustainability has become an increasingly hot topic in recent years, and the travel industry is no exception. In honor of Earth Day, Amadeus‘ latest ‘Traveler Tribes 2033’ study reveals how the travel landscape is advancing with four distinct Traveler Tribes that are expected to evolve in 10 years’ time: Excited Experientialists, Memory Makers, Travel Tech-fluencers, and Pioneering Pathfinders.
The study indicated that Thailand is the leading example of environmental consciousness in APAC, with the highest representation of Pioneering Pathfinders (50%) out of all the markets surveyed. Pioneering Pathfinders, who are…
