AJE, the producer of Big carbonated drinks, is poised to expand nationally and regionally into new consumer product categories, using Thailand as its Asean hub of operations.
Fabian Mosquera, country manager for AJE Asean, said the company is ready to move beyond beverages, starting with D’Gussto premium canned saba fish in tomato sauce, which launched locally yesterday.
AJE entered Thailand in 2005, selling affordable carbonated soft drinks.
“Thailand is our first country to try sales of premium saba canned fish in tomato sauce,” said Mr Mosquera.
“The consumption of canned fish in Thailand is quite high and…
