Airlines are intensifying sales promotions to seize limited domestic demand and provide some hope for long-term investment in new aviation hubs.
Bangkok Airways president Puttipong Prasarttong-Osoth said the airline has to offer promotions or value-for-money prices which can be used in tandem with tourism stimulus campaigns from the government to boost domestic demand.
“We do not expect prices to stay at this rate which are about 10% higher than low-cost carriers, but are normally 15-20% higher,” Mr Puttipong said.
Recently, low-cost airlines began offering buffet-style tickets to increase cash flow. As a full-service airline, Bangkok Airways is not able to provide unlimited offers, but it will now introduce a similar promotion model featuring a bundle of tickets with a single purchase.
Mr Puttipong said the airline is also seeking a 4-billion-baht loan from…
