AirAsia has launched a ride-hailing service in Bangkok, eyeing a slice of the region’s growing market as tourism reopens.
AirAsia Ride officially started operations from Tuesday, with 3,000 drivers currently registered in the capital and plans to recruit more, the company said in a statement. The firm also aims to expand into holiday destinations such as Phuket and Chiang Mai to capture demand from international tourists, it said.
AirAsia, the budget airline that experimented with online commerce during the depths of the pandemic, is counting on a rebound in travel this summer to fuel a so-called “super app” that offers a suite of on-demand services from car-hailing to…
