AI revolutionising search engines, shifting from links to direct answers

The online search experience, which has been dominated by Google for the past 25 years, is set to undergo a significant transformation as artificial intelligence (AI) reshapes the way users seek answers to their questions. AI-powered chatbots like ChatGPT, Bard, and Bing are revolutionizing the classic search-and-click method, enabling users to receive direct answers to their queries rather than sifting through multiple web pages.

Stefan Sigg, Chief Product Officer at Software AG, explained that people are increasingly using search engines to answer questions rather than simply find webpages. Microsoft has boldly embraced this AI-driven approach with an update to its Bing search engine, which provides direct responses to users’ queries. After three months of testing, Bing’s bot has been released worldwide reports Channel News Asia.

Cathy Edwards, VP of…