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Thursday, May 2, 2024

AI-generated anime selfies propel beauty app to top in Japan

Two women take a selfie at CentralWorld shopping complex in Bangkok. (File photo: Pornprom Satrabhaya)

HONG KONG: The ability to turn a user’s selfie into an anime character has turbocharged the Meitu app to the top of Japan’s download rankings over the past week, spurring a big jump in the company’s shares.

Hong Kong-based Meitu Inc is up more than 50% over the past couple of weeks, in which time its app has reached the top of Apple Inc’s free iPhone downloads chart and number 2 on Android’s Google Play in Japan, according to data.ai figures. While not new to the Japanese market, the key novelty in the beauty app was the addition of the option to transform a photo into an anime style with the help of AI.

The use of AI to…

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