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Saturday, May 4, 2024

Agency promotes festival agenda

Goal is to generate 10 billion baht in tourism revenue

Fireworks explode at CentralWorld mall during the 2023 New Year festivities.

The government is pushing Thailand as a festival hub, starting with 3,000 activities during the cool season in an effort to stimulate at least 10 billion baht in tourism revenue, according to the Tourism Authority of Thailand (TAT).

TAT governor Thapanee Kiatphaibool said despite a global economic slowdown, both domestic and foreign tourists are still keen to travel, prompting the agency to initiate intensive campaigns during the high season,…

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