Affiliate Program, a “help sell” trend that ordinary people and influencers are interested in helping brands sell products.

I believe that brands and marketers already know that e-commerce or online selling has grown exponentially. But another interesting sales channel trend for business owners or brands. is to sell products Affiliate, also known as referral sales.

Because these influencers and bloggers Or even famous pages are recognized for introducing or providing more knowledge about the brand. Because modern Thai people like to read reviews before making a decision. Even if I don’t buy immediately according to the word. But keep it in mind and come back to buy later.

Brands or business owners want to reach these thought leaders. May have to pay a large amount of money for each employment. which if it is a large influencer or blogger re-employment This will make “Flat bag” for sure.

Today Thumbsup will tell you the benefits and how to make affiliates (affiliates) with influencers or bloggers who may not be very famous. But there is a chance to buy and reach a lot of people as well.

The matter of making affiliates is not new. because there are many Thai companies that enable this From what we have gathered information are:

• Accesstrade Affiliate Program : It is a central website that collects product recommendations with other companies. Like this website is a broker for us to choose the product that we want to sell anything. because he had gathered many goods in one place. And he claims that his company is the largest Marketing Network in Thailand.
• Agoda Affiliate Program : The largest hotel booking site in the world and many people must have used it before. Suitable for travel type pages on pages or reviews on social media.
• Sellzabuy : It is another interesting Marketing Network. The price of the product is quite expensive, so the commission may be better than other places. You should try to check it out. whether the product is impressive or not
• Priceza : Thai product price comparison website with long experience in e-commerce industry and have a reliable system
• Ecomobi : It is another channel that focuses on promoting through influencers. The good thing is that there is a large selection of products and the commission is quite attractive.
• Canva : Interesting design and photo editing website. If you are working in design, suggesting features for people to read and click to sign up from your link is another interesting channel.
• LAZADA : A famous e-commerce platform that opened this program to help promote products on its own system. LAZADA Affiliate is considered an interesting program and has a clearer income because many influencers help “drug labels”. to see clearly and people make decisions to buy faster
• Shopee : Not just Lazada But Shopee has opened this program for use. By bringing the product link to promote and earn money is not difficult.

Affiliate Program system creation information that the author found information from Marketing Tech Thailand with clear instructions for system procedures and will be summarized as follows:

With the behavior of consumers reading articles or information on various online media That may come from Publisher Influencer or Blogger on various pages. After reading, interested in reviews or recommending products, they will click on the link to order. Therefore, the company’s back-end system needs a program to calculate where the buyer comes from. and deduct a percentage to the person who referred To motivate influencers to continue promoting other products

In this regard, the principle of payment of benefits to referrals can be divided into

• Cost per Cick : Pays for the amount of traffic that comes from the source website or application of influencers, bloggers or pages.
• Cost per Lead : Paying according to the number of registered people. that are pressed in from the source website or application of influencers, bloggers or pages
• Cost per Member signup : Paying according to the number of people signing up. that are pressed in from the source website or application of influencers, bloggers or pages
• Cost per Sale : Payment based on the sales value. that are pressed in from the source website or application of influencers, bloggers or pages

Affiliate tracking methods come from Cookies (from Cost per Click) and from UTM with other parameterized passes at the end of the URL.

Therefore, the proper design of the Incentive Structure needs to be high enough. To attract influencers to use your system.

But at the same time, this Incentive Cost should not be higher than the cost per transaction that appears in other channels. that we do strategies with in order not to bear too much cost

The warning that we would like to tell brands that want to do Affiliate Programs or Referral Marketing are:

1. Don’t use money to spin the flow. : Turn on the referral system or give commissions per page. It must be appropriate, not more or less until it affects your business, but gradually increase the income that can make you more consistent income.
2. Work with the right team : Doing a program like this if done with a very big influencer or brand. Readers will see it as “Hire a Writer” more than a review with “sincere” Therefore, the potential for good cooperation must come from feelings. “Love the brand” and “Believe in the brand”
3. Information must always be clear and readily available. : Brand marketing teams must always “know” that the influencers or bloggers who use our data are. They do this for public relations and must be fully communicated. Therefore, the information prepared for them to be disseminated must be ready in every part. There are both banner files (Banner) link to click to order or view products (URL) and must have Code for use to be embeded. These basic information. Must have all products that are put into the system at all.
4. There is a Dashboard to notify you. : If you are the one who came to earn money, of course, would like to know how much you earn now. So are the influencers. So you need a dashboard or report that is always up-to-date, or you can have them check it out and encourage them to sell more.
5. Conditions for disbursement and dividends must be met. : This section is like an employment book. That is, there must be all things that you should know. have clear rules to ensure that you are not deceived Whether to pay cash every month or credit every 3 months, all must be specified. Because this section will help them plan their other income more clearly.

Source: thaiwinner, Gelending, Krungsri, Martechthai