AEG has joined forces with The EM District and UOB to seal a naming rights partnership for a new 6,000-cap venue in Thailand.
UOB Live, which promises to “reshape the live entertainment landscape” in the region, will be located at The Emsphere shopping mall in Bangkok and will be managed by ASM Global, with a remit to attract leading international performers and sporting events to the country.
The EM District is a renowned developer of premier retail and entertainment complexes in Thailand, while UOB is a leading bank in Asia.
“This is a transformative partnership that will usher in a new era of entertainment,” says AEG Asia Pacific president and CEO Adam Wilkes. “UOB Live symbolises the future, offering guests unparalleled live experiences. Our partnership with UOB and The EM District signifies a significant step forward in delivering world-class events and unforgettable…
