Adobe Launching new innovations on Adobe Experience Cloud With the latest enterprise applications Adobe Journey Optimizer and Adobe Customer Journey Analytics, Next-Gen Real-time Customer Data Platform (CDP) And Marketing System of Record that is integrated with Workfront andNew features on the Adobe Experience Platform That supports comprehensive real-time personalization (Personalization at scale)
Anil Shagravarthy, Executive Vice President and General Manager, Adobe’s Global Digital Experience and Field Operations Business “The situation of the epidemic underscores the need for brands to Must have a clear focus on customer experience management Adobe Experience Cloud with new innovations. The launch of today will help businesses understand and become closer to their customers. And can deliver the best digital experience within a short time and comprehensive “
New innovations in Adobe Experience Cloud
Adobe Experience Cloud, used by 75% of the world’s top Fortune 100 companies, drives Customer Experience Management (CXM) for B2B and B2C companies with a focus on customer journey management. Insights and audiences Content and personalization Commercial and marketing workflows New innovations That will help businesses accelerate digital transformation (Digital Transformation) as follows:
- New Adobe Journey Optimizer
Consumers want to communicate with brands in a personal way and in line with their needs at every stage of their journey. Still struggling, delivering real-time customer experiences. And not covered New applications Adobe Journey Optimizer Built on the Adobe Experience Platform, it is the only industry-only enterprise application. That will help marketers to customize the customer journey that covers all channels, both Outbound and Inbound. - Next Generation Adobe Real-time
As consumers become more interested in the type of information they want to share. While the cookie information in your browser is about to disappear. Therefore, the data directly collected by the organization (First-Party Data) becomes the best way for marketers to build trusted relationships with customers. Next Generation Adobe Real-time CDP Adobe’s platform is the only enterprise app designed to support customer engagement based on first-party data. Adobe Real-time CDP B2B version This allows businesses to access account profiles. And personal account profiles by working intelligently To help B2B companies think and act like B2C companies. - New Customer Journey Analytics
Successful organizations need a data-driven approach. To know and understand more customers And continually refine our engagement to deliver better experiences than in the past. Customer Journey Analytics It’s an enterprise app that helps brands It can integrate and standardize online and offline customer data, allowing everyone (other than Data Scientists) to connect it. Easily displayed through an all-round perspective and understand the entire customer journey to be able to better define marketing strategies. - New Marketing System of Record
Work management solutions are needed to help companies run more efficiently. By centralizing all functions into a single application So that teams from various departments can contact, coordinate and work from anywhere. Following Adobe’s recent acquisition of Workfront, Adobe released a preview. Marketing System of Record It is the only source of information to connect and manage all aspects of the Marketing Lifecycle from strategic planning and planning. Until implementation and evaluation - Innovation in New Adobe Experience Manager
New innovations in Adobe Experience Manager It enables brands to quickly create, manage and optimize content to gain an edge over the competition. These innovations include the Headless Content Management System (CMS), which offers compelling content in the form of API-based data and uses AI technology to automate content creation. Also have Adobe Experience Manager Assets Essentials This is a standard asset management feature in any Adobe Experience Cloud application and is fully configurable for optimal content access. - New capabilities of Adobe Commerce
Companies are increasingly dependent on digital commerce. Because it is the main channel for driving business growth Featured products in Adobe Commerce Powered by Adobe Sensei technology, customers can find products that meet their needs. It also has a Live Search feature that shows you relevant results in no time. And can search for products on merchant’s website at the same time, AdobeCooperateWith FedEx, Adobe Commerce Platform merchants can integrate their own storefront with ShopRunner to deliver a range of benefits. To consumers such as free two-day delivery, payment, easy returns And access to FedEx post-purchase logistics information. - New services Adobe Experience Platform Collection Enterprise
Companies need to access real-time consumer behavior data in order to make comprehensive decisions that affect real-time experiences. Collecting customer behavior data is a difficult task. It is also difficult to manage. And the traditional approach It often makes the application run worse. And adversely affect the customer experience. New Services Collection Enterprise enables companies to Adobe’s high-performance Edge network, which spans a wide range of locations around the world, can be used to collect data and send it anywhere. Be it an application or an adobe platform. Or any other system and still have SDK for data collection This will help the app work efficiently. To provide the best experience for customers
See more details at www.adobe.com
