ADK Thailand names new executive team – Campaign Brief Asia

ADK Thailand has appointed Masato Suematsu as Chairman of ADK Thailand Group and Thanawat Meesawat as the first Thai national Chief Executive Officer – together they will lead the transformation forging Customer Experience Agency. Heading the creative team is Wikorn Rojarayanont as Chief Creative Officer.

ADK is an advertising agency offering full-service marketing communications with over 40 offices worldwide. Domestically, ADK Thailand is an agency focused on strategic and creative planning to create excellent experiences between consumers and brands.

Suematsu (pictured left) is highly accomplished and experienced in strategizing and corporate management. He is now the Chairman overseeing ADK Thailand Group. Additionally, he holds another significant role as Chief Strategy Officer at ADK Global.

Meesawat (pictured middle) is the new CEO of ADK Thailand and is well-known in the advertising industry with over 25 years of experience in account management. Over the years he has worked with leading brands in a wider range of industries and is a key figure in driving changes within the company to align with the current industry landscape.

Rojarayanont (pictured right) is the new CCO overseeing the creative team at ADK Thailand Group and SCRUM a Boutique Creative Agency as a new member of the ADK Group. He is highly accomplished with over 20 years of experience in the creative circle.

Rojarayanont said: “I am very delighted for the opportunity to work with ADK in building SCRUM as a creative agency with a fresh perspective. We focus on utilizing the SCRUM methodology to drive collaboration between agency and client with the concept of IDEA X CONVERSATION. This formula produces solutions with optimal outputs within given boundaries and aligns with ADK’s vision towards becoming a Customer Experience Agency enabling brands to grow sustainably.”