Thailand’s media ad spending could recover and grow by 10% this year if the fresh outbreak is controlled, says Media Intelligence (MI), a media planning and creative agency.
This outlook assumes the new outbreak is contained. The 10% year-on-year growth would mean media ad spending of 81 billion baht this year.
From 2022 to 2023, media ad spending is expected to reach 90 billion baht, a level last seen in 2019.
“The vaccine roll-out and recovery of the Chinese market would be a boon for Thailand’s export and travel sectors,” said Pawat Ruangdejworachai, newly appointed president of MI.
In the first 14 days of January, ad spending fell 10% from the same period last year, he said.
“Everyone learned from the situation during last March’s lockdown. If the outbreak is controlled, advertisers may return to spend more in February, with…
