Acer to foray into consumer lifestyle products segment

PC Maker Acer India is set to enter the consumer lifestyle market with upcoming launches of water purifiers, vacuum cleaners, and ozonisers post the successful test run of air purifiers. 

The move is to primarily take advantage of the market opportunities that have opened up due to the pandemic. The company will focus on technology-driven products aimed at facilitating cleanliness and hygiene for the consumers. Acer Inc is a Taiwanese multinational with an extensive portfolio in personal computers — desktops & laptops, servers, workstations, storage devices, peripherals, and accessories.

Sudhir Goel, Chief Business Officer, Acer India told  Businessline, “As traditional PC makers, we had to transform our thinking to study and foray into the new segment. We have been in the market for a year now and hope to have a wider and better product portfolio in the next two years.” 

Acer…