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Sunday, May 5, 2024

Accenture to acquire Rabbit’s Tale

Bangkok-based digital creator will deepen NY-listed Accenture Song’s capabilities

The acquisition of Rabbit’s Tale will boost Accenture Song’s creative, brand and data capabilities in Thailand and the region.

New York-listed Accenture (NYSE: ACN) has agreed to acquire Bangkok-based Rabbit’s Tale, a creative and digital experience agency.

The move is seen as significantly strengthening the regional creative, brand and data capabilities of Accenture Song – the world’s largest tech-powered creative group, according to the announcement.

It would “help our clients build…

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