The Accenture Technology Vision 2021 report highlights the importance of technology. who play a role in life in the time of a major epidemic around the world It is considered a helper for business to run in a new way. Use a new way of working Interact and create new experiences. including the health and safety of people where technology has changed people’s expectations and behavior forever.
It can be said that technology has created a new reality in every industry. Businesses must adapt from handling and responding to crises Will be able to change the opportunity to come in the future instead. which those who dare to go forward and have the broadest vision
People who can use technology to drive change. will be the one who can determine the future ahead of itself These directions were included in the Accenture report. The 21st year in a row is a forecast of technology trends that will play a role in the direction of business and industry in the next three years.
This report is also titled. “Leaders Wanted: Masters of Change at a Moment of Truth) outlines how leading organizations are doing in Squeezing the time of digital transformation from ten years to occur within one or two years
Accenture’s research found that When an organization has a strong digital foundation will deploy and innovate quickly in the blink of an eye Leaders can build on the revenue for the organization faster. It is five times faster than the organizations that follow them today. Compared to more than double the progress between 2015 and 2018, the result is that companies are competing to adapt to new roles. Including the use of technological innovations created by ourselves. to be the one who defines a new reality
they have to face
“The global epidemic is like hitting a fast forward into the future. Many organizations have adapted by adopting technology in new ways to keep businesses and communities alive. and developed in a way that was never thought to be possible before While there are many other organizations experiencing the painful truth. There is both a lack of readiness and a lack of digital fundamentals that are necessary to quickly adapt the organization.”
Ms. Nithinan Somboonwit Managing Director Technology Business Group, Accenture Thailand said, “This is the most important opportunity. to turn the moment of encountering reality into seconds of building trust. Embrace the enormous changes that have occurred in the aftermath of technology, rethink, reinvent, create a new future for business and the human experience.”
Accenture surveyed more than 6,200 top business and technology executives for its Technology Vision report, with 92% of executives saying they were “incredible.” Their organization is innovating with urgency. and accelerate the implementation of concrete within this year, and 91 percent of executives agree that To penetrate the market of the future The organization must determine for itself how it should be.
The organization can determine the direction of the future. Must be a change leader based on three key principles. The first is technology leadership. The era of being a follower is over soon. Because change is always happening. The leaders of tomorrow are those who use technology to lead their business strategy.
Second, leaders do not wait for the New Normal, but create new ones. Developed according to new realities using completely different concepts and styles. Finally, leaders are more responsible as global citizens. By designing and applying technology to help enhance good things in addition to benefits that will occur to the organization. To contribute to building a sustainable world with consideration for all parties involved
The 5 key approaches organizations will need to tackle over the next three years
• Develop IT Architecture for Future Strategy – Modern Industry Competition It is an era where businesses compete with each other on IT architectures or structures. But developing and planning to choose the best technology It means looking at technology from a different angle. By merging business strategies and technology into a homogeneous environment, 89 percent of executives believe that The organization’s ability to create more business value is It will depend on the constraints and opportunities, but the organization’s IT architecture will benefit the future.
• Invest in virtual technology to scale and scale as needed – Leaders are creating digital twins or virtual worlds, including factories, supply chains, product lifecycles and more, using data and intelligence to create real worlds. up on the digital space To unlock the potential of new opportunities for organizations to act, collaborate and innovate.
65 percent of executives in this survey there is an expectation that Another digital enterprise investment will increase over the next three years.
• Every employee gets better with equal access to technology – the empowerment of people is open to all parts of the business. This gave the organization a solid foundation for its innovation strategy. Now, every employee from all walks of life can be an innovator. can increase work efficiency fix the problem point and helping businesses keep pace with new and ever-changing demands.
which 88% of executives believe equal access to technology It is important to spark innovation across the organization.
• Work Anywhere – A changing work style. As a result, businesses have to adjust the scope of the organization to be wider. when workers can Whether it’s from your home, office, airport, partner office, or elsewhere, organization leaders may rethink the purpose of working in each location. and look for new thinking opportunities in business to fit in with the new world of work
The survey found that 81 percent of executives agreed that Leading organizations in their industry will begin to change the way of working from “Bring your personal device to work” to “Working Anywhere”
• Use a multi-party system – the need for a seamless contact tracing, payment system. as well as new ways to help build trust This has caused organizations to focus on what was neglected in their original ecosystem. Having a system that allows for multi-party collaboration helps businesses become more resilient and adaptable. Unlock new ways to enter the market. Set new standards that help develop the industry ecosystem.
90% of executives surveyed said that Collaborative systems will help the ecosystem develop. Able to be more flexible and adaptable Ready to create value with corporate partners
Prioritizing technology innovations developed to meet the rapidly changing world It’s more important in this day and age, for example, considering the restaurant industry, 60 percent of restaurants on the Yelp platform said they were “temporarily closed” in July. and subsequently ceased operations permanently within September. In a situation where businesses are confused
Starbucks has emerged as a leader by expanding its reach with customers and retailers. As a result, the app was downloaded by three million new users. Orders are made via mobile and receive products via drive-thru channels. Accounted for 90% of sales when demand increases The app also integrates a ticket system to integrate orders from the Uber Eats app and from Drive-thru customers into a single system for forwarding to the barista.
Starbucks is also launching a new espresso machine with a sensor that tracks How much coffee is poured and what maintenance is expected These things clearly paint a picture. Technology plays a key role. Allows the organization to be flexible Resistant to conditions and successfully coping with change
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