SAN FRANCISCO – A year ago Elon Musk purchased X, formerly known as Twitter, taking the platform on a journey that has resulted in lost money, advertisers and trust.
Musk closed the US$44 billion deal on Oct 27, 2022, facing a lawsuit that held him to terms of purchase he was keen to escape.
Here is a look back at Musk’s first year as owner of the platform.
– Family feeling gone –
In the days after his purchase, Musk quickly fired executives who had been running Twitter and took the publicly traded company private.
He also laid off most of the San Francisco-based company’s workers, cutting ranks to fewer than 1,500 from 8,000.
Twitter employees were asked to commit unconditionally to their jobs and forego any notion of telecommuting.
Former project manager Esther Crawford, who wrote online about her experience, said Musk replaced the company’s family atmosphere with a…
