The Delta variant caused high infection rates in the country this year, with more Thais looking for ways to cope.
According to “Marketing in the Uncertain World”, a report by the College of Management at Mahidol University, 76.8% of 1,200 survey respondents believe the pandemic is their greatest concern, while 64% were anxious about the high cost of living and lower income during the outbreak.
In order to feel some control in their lives, around 52 million Thais, roughly 74% of the population, put their faith in superstition including astrology, amulets, lucky colours, auspicious numbers and the supernatural, respectively, according to the report.
Some 73.8% of those surveyed used social media…